Developing an eBusiness Strategy to Achieve Consumer Loyalty through Electronic Channels
Year of publication: |
2003
|
---|---|
Authors: | Louvieris, Panos ; Van Westering, Jetske ; Driver, John |
Published in: |
International Journal of Wine Marketing. - MCB UP Ltd, ISSN 1758-6747, ZDB-ID 2159774-1. - Vol. 15.2003, 1, p. 44-53
|
Publisher: |
MCB UP Ltd |
Subject: | ebusiness | consumer loyalty | B2C marketing | distribution channels |
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