Developing an effective strategic mix of corporate philanthrophy
Year of publication: |
2011
|
---|---|
Authors: | Kim, Namin ; Cho, EuiSik ; Kim, Youngchan ; Lee, Moonkyu |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 7/8, p. 1049-1062
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Wohltätigkeit | Charity | Strategisches Management | Strategic management | Konsumentenverhalten | Consumer behaviour |
-
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu, (2023)
-
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit, (2019)
-
Soponar, Adina-Ioana, (2024)
- More ...
-
Developing an effective strategic mix of corporate philanthropy
Kim, Namin, (2009)
-
Developing an effective strategic mix of corporate philanthropy
Kim, Namin, (2011)
-
The effect of service coupons on the consumer trade-offs between price and perceived quality
Kim, Namin, (2008)
- More ...