Developing and validating a multi-dimensional scale for operationalizing industrial service offering
Year of publication: |
2017
|
---|---|
Authors: | Partanen, Jukka ; Kohtamäki, Marko ; Parida, Vinit ; Wincent, Joakim |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 32.2017, 2, p. 295-309
|
Publisher: |
Emerald Publishing Limited |
Subject: | Industrial services | Manufacturing firms | Measurement development | Service business | Service offering |
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