Developing brands for patented fruit varieties : does the name matter?
Year of publication: |
2013
|
---|---|
Authors: | Rickard, Bradley J. ; Schmit, Todd M. ; Gómez, Miguel I. ; Lu, Hao |
Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 29.2013, 3, p. 259-272
|
Subject: | Patent | Markenführung | Brand management | Markenartikel | Brand | Patentrecht | Patent law |
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