DEVELOPING EXPERIENCE-BASED LUXURY BRAND EQUITY IN THE LUXURY RESORTS HOTEL INDUSTRY
Year of publication: |
2012
|
---|---|
Authors: | Hung, Jui-Ying ; Lin, Feng-Li ; Yang, Wen-Goang |
Published in: |
Global Journal of Business Research. - Vol. 6.2012, 4, p. 45-58
|
Subject: | Luxury Resorts Hotel Industry | Brand Equity | Experience of Luxury | Experience-based Luxury Brand Equity |
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