Developing Global Products and Marketing Strategies: A Rejoinder
Year of publication: |
1993
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Authors: | Samli, A.Coskun ; Wills Jr, James R. ; Jacobs, Laurence |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 21.1993, 1, p. 79-84
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Saved in:
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