Developing marketing strategies to increase vegetable consumption
Year of publication: |
2013
|
---|---|
Authors: | Darian, Jean C. ; Tucci, Louis |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 30.2013, 5, p. 427-435
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing vegetables | Consumer preferences | Nutrition | Convenience | Discrete choice analysis | Cluster analysis | Consumer segments | Vegetables | Marketing | Consumers |
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