Development and validation of a cross-nationally stable scale of consumer animosity
Year of publication: |
2011
|
---|---|
Authors: | Hoffmann, Stefan ; Mai, Robert ; Smirnova, Maria |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 2, p. 235-251
|
Subject: | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Partielle kleinste Quadrate | Partial least squares | Nationalkultur | National culture |
-
Izzularab, Aya Mohamed, (2022)
-
Ethnocentrism, country of origin, and brand perception in a special context
Koubaa, Yamen, (2009)
-
Purchase behavior in favor of domestic products in the West Balkans
Dmitrovič, Tanja, (2009)
- More ...
-
Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan, (2011)
-
Wittig, Katja, (2008)
-
Schulze-Ehlers, Birgit, (2018)
- More ...