Development of brand equity : evaluation of four alternative models
Year of publication: |
2010
|
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Authors: | Ha, Hong Youl ; Janda, Swinder ; Muthaly, Siva K. K. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 5/6, p. 911-928
|
Subject: | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Discounter | Discounters | Bank | Dienstleistungsqualität | Service quality | Südkorea | South Korea |
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