Development of hierarchical structure and analytical model of key factors for mobile app stickiness
Year of publication: |
2020
|
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Authors: | Hsu, Tsuen-Ho ; Tang, Jia-Wei |
Published in: |
Journal of innovation & knowledge : JIK. - Amsterdam : Elsevier, ISSN 2444-569X, ZDB-ID 2885454-8. - Vol. 5.2020, 1, p. 68-79
|
Subject: | Fuzzy linguistic preference relations | Mobile application | Multi-criteria decision making | Stickiness | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Fuzzy-Set-Theorie | Fuzzy sets | Mobile Anwendung | Mobilkommunikation | Mobile communications |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.jik.2019.01.006 [DOI] hdl:10419/260923 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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