Development of marketing capabilities scale in banking sector
Year of publication: |
2014
|
---|---|
Authors: | Chahal, Hardeep ; Kaur, Jagmeet |
Published in: |
Measuring business excellence : the journal of organizational performance management. - Bingley : Emerald Group Publ., ISSN 1368-3047, ZDB-ID 2038133-5. - Vol. 18.2014, 4, p. 65-85
|
Subject: | Marketing capabilities | Outside-in | Inside-out | Spanning capabilities | Bank | Marketing | Capability-Ansatz | Capability approach | Marketingmanagement | Marketing management | Dynamische Kompetenzen | Dynamic capabilities | Wettbewerbsvorteil | Competitive advantage |
-
Leading digital transformation through an Agile Marketing Capability : the case of Spotahome
Moi, Ludovica, (2021)
-
Researching marketing capabilities : reflections from academia
Morgan, Neil A., (2019)
-
Manis, K. T., (2023)
- More ...
-
Chahal, Hardeep, (2013)
-
Kaur, Jagmeet, (2019)
-
Development of marketing capabilities scale in banking sector
Chahal, Hardeep, (2014)
- More ...