Developmental approaches to B2B virtual communities
Year of publication: |
2011
|
---|---|
Authors: | Tickle, Matthew ; Adebanjo, Dotun ; Michaelides, Zenon |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 31.2011, 7, p. 296-308
|
Subject: | Social Web | Social web | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce |
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