Developments in airline marketing practice
Year of publication: |
1999
|
---|---|
Authors: | Driver, John C. |
Published in: |
Journal of Marketing Practice: Applied Marketing Science. - MCB UP Ltd, ISSN 1758-7794, ZDB-ID 2020301-9. - Vol. 5.1999, 5, p. 134-150
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing strategy | Airlines | Market segmentation | Brands |
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