Dialogmarketing : theoretische Fundierung, Leistungsmerkmale und Gestaltungsansätze
Christian Schleuning
| Year of publication: |
1994
|
|---|---|
| Authors: | Schleuning, Christian |
| Publisher: |
Ettlingen : IM-Marketing-Forum |
| Subject: | Direktmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 281 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 1994 |
| ISBN: | 3-930047-02-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004191257