Die Expansion von McDonald's Deutschland Inc. : der Ausbreitungsprozeß einer erfolgreichen Innovation
Friedrich W. Tucher von Simmelsdorf
| Year of publication: |
1994
|
|---|---|
| Authors: | Tucher von Simmelsdorf, Friedrich Walter |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | McDonald's Deutschland Inc. | Gastronomie | Restaurant industry | Innovationsdiffusion | Innovation diffusion | Unternehmenswachstum | Firm growth | Deutschland | Germany |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XX, 206 S. : Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. 167 - 179 |
| ISBN: | 3-8244-6039-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000905460