Die magische Gestalt : die Marke im Zeitalter der Massenware
von Klaus Brandmeyer; Alexander Deichsel
| Year of publication: |
1991
|
|---|---|
| Authors: | Brandmeyer, Klaus |
| Other Persons: | Deichsel, Alexander (contributor) |
| Publisher: |
Hamburg : Marketing-Journal [u.a.] |
| Subject: | Markenartikel | Brand | Soziologie |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 140 S 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author |
| Language: | German |
| Notes: | Enth. 14 Beitr. |
| ISBN: | 3-922938-21-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014004313