Die Marketing-Revolution : vom Wunschdenken zur Rentabilität
Alternative title: | The marketing revolution <dt.> The marketing revolution <dt.> |
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Year of publication: |
1993
|
Authors: | Clancy, Kevin J. |
Other Persons: | Shulman, Robert S. (contributor) |
Publisher: |
Frankfurt am Main [u.a.] : Campus-Verl. |
Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | USA | Marketing |
Description of contents: | Table of Contents [gbv.de] |
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Marketing research : an applied orientation
Malhotra, Naresh K., (1999)
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Gutsche, Jens, (1995)
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Ahsen, Anette von, (1996)
- More ...
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The marketing revolution : a radical manifesto for dominating the marketplace
Clancy, Kevin J., (1991)
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The marketing revolution : a radical manifesto for dominating the marketplace
Clancy, Kevin J., (1991)
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Marketing myths that are killing business : the cure for death wish marketing
Clancy, Kevin J., (1994)
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