Die Treiber der Customer Experience : so stärken Sie die Kundenbeziehung durch die Gestaltung des Einkaufserlebnisses
Andreas Toth
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Toth, Andreas |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIV, 123 Seiten Diagramme 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-23703-5 ; 3-658-23703-1 ; 978-3-658-23704-2 |
| Other identifiers: | 10.1007/|978-3-658-23704-2 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011978788