Die Veränderung des Business-to-Business-(B2B)-Marketing bei Automobilzulieferbetrieben durch Strategien der Hersteller und Electronic Business
vorgelegt von: Patrick Herberts
| Year of publication: |
2002
|
|---|---|
| Authors: | Herberts, Patrick |
| Publisher: |
Hamburg : Diplomica |
| Subject: | Automobilzulieferindustrie | Automotive supplier industry | Lieferantenmanagement | Supplier relationship management | Kfz-Industrie | Automotive industry | Electronic Commerce | E-commerce | Elektronischer Datenaustausch | Electronic data interchange | Deutschland | Germany | Kraftfahrzeugzulieferindustrie | Business-to-Business-Marketing |
| Extent: | 62, [12] Bl Ill., graph. Darst. 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Wuppertal, Univ., Dipl.-Arb., 2001 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002102977