Differences in cross‐cultural negotiation behavior between industrial product and consumer product firms
Year of publication: |
1995
|
---|---|
Authors: | Gulbro, Robert ; Herbig, Paul |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 10.1995, 3, p. 18-28
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer marketing | Global marketing | Industrial marketing | National cultures | Negotiating |
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