Differences in “cultural values” and theireffects on responses to marketing stimuli
Year of publication: |
1998
|
---|---|
Authors: | Chun‐Tung Lowe, Anthony ; Corkindale, David R. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 9/10, p. 843-867
|
Publisher: |
MCB UP Ltd |
Subject: | Australia | Consumer behaviour | Cross‐cultural management | Marketing strategy | National cultures | People’s Republic of China |
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