Diffusion between groups : the influence of social brokers on content adoption in social networks
Year of publication: |
2023
|
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Authors: | Yang, Zhi ; Yang, Cai ; Lu, Chongyu ; Wang, Feng ; Zhou, Wei |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 4, p. 1039-1067
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Subject: | Content marketing | Innovators and followers | Network group | Social brokers | Soziales Netzwerk | Social network | Social Web | Social web | Innovationsdiffusion | Innovation diffusion | Soziale Beziehungen | Social relations | Innovation | Unternehmensnetzwerk | Business network |
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