DigiMarketing : the essential guide to new media & digital marketing
Kent Wertime and Ian Fenwick
| Year of publication: |
2008
|
|---|---|
| Authors: | Wertime, Kent ; Fenwick, Ian |
| Publisher: |
Singapore [u.a.] : Wiley |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Electronic Commerce | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [bvbr.bib-bvb.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 406 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 0-470-82231-7 ; 978-0-470-82231-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003692858