Dimensiones de la responsabilidad social empresarial como determinantes de la preferencia de compra de los consumidores en la industria refresquera
Alternative title: | Dimensions of corporate social responsibility as determinates of purchase preferenceof consumers in the soft drink industry |
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Year of publication: |
2020
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Authors: | Araiza Garza, Zóchitl ; León Estavillo, Verónica de ; Sierra Herrera, Martha Carolina ; Hernández Mijares, Virginia |
Published in: |
Revista internacional administración finanzas : RIAF. - Hilo, Hawaii : IBFR, ISSN 1933-608X, ZDB-ID 2536570-8. - Vol. 13.2020, 2, p. 27-36
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Subject: | Corporate Social Responsibility | Purchase Preference of Consumer | Soft Drink Industry |
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