Dimensions of the destination’s sensory profile. Case study: Muntenia
Year of publication: |
2014
|
---|---|
Authors: | STĂNCIOIU, Aurelia-Felicia ; DIŢOIU, Mihail-Cristian ; TEODORESCU, Nicolae ; ONIŞOR, Lucian-Florin |
Published in: |
Theoretical and Applied Economics. - Asociaţia Generalā a Economiştilor din România - AGER. - Vol. XVIII(2014).2014, 4(593), p. 81-98
|
Publisher: |
Asociaţia Generalā a Economiştilor din România - AGER |
Subject: | sensory marketing | sensory dimension | sensory profile | experience | destination brand |
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