Direct marketing, direct selling, and the mature consumer : a research study
James R. Lumpkin, Marjorie J. Caballero and Lawrence B. Chonko
| Year of publication: |
1989
|
|---|---|
| Authors: | Lumpkin, James R. ; Caballero, Marjorie J. ; Chonko, Lawrence B. |
| Publisher: |
New York [u.a.] : Quorum Books |
| Subject: | USA | Direktmarketing | Älterer Mensch |
| Extent: | XVIII, 222 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-89930-298-X |
| Source: |
Persistent link: https://www.econbiz.de/10004070510