Direct to consumer advertising in pharmaceutical markets
Year of publication: |
2005
|
---|---|
Authors: | Brekke, Kurt R. ; Kuhn, Michael |
Publisher: |
Munich : Univ., Center for Economic Studies [u.a.] |
Subject: | Werbung | Advertising | Oligopol | Oligopoly | Arzneimittel | Pharmaceuticals |
Extent: | 40 S Tab |
---|---|
Series: | CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute. - Munich : CESifo, ISSN 1617-9595, ZDB-ID 2023380-2. - Vol. 1493 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 37 - 40 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R., (2006)
-
Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R., (2005)
-
Direct-to-consumer advertising in pharmaceutical markets
Brekke, Kurt R., (2003)
- More ...
-
On the competitive effect of informative advertising
Brekke, Kurt R., (2009)
-
Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R., (2005)
-
Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R., (2006)
- More ...