Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity
Year of publication: |
2012
|
---|---|
Authors: | Sheehan, Kim Bartel |
Published in: |
Advertising theory. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-88662-8. - 2012, p. 269-280
|
Subject: | Werbung | Advertising | Arzneimittel | Pharmaceuticals | Verbraucher | Consumers |
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