Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Year of publication: |
2023
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Authors: | Fogel, Joshua ; Shraybman-Buynova, Jennifer |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 40.2023, 2, p. 190-205
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Subject: | direct-to-consumer advertising | information seeking behavior | intention | social capital | Social media | Social Web | Social web | Sozialkapital | Social capital | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Arzneimittel | Pharmaceuticals | Konsumentenverhalten | Consumer behaviour |
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