Discovering target groups in social networking sites : an effective method for maximizing joint influential power
Year of publication: |
2012
|
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Authors: | Xu, Kaiquan ; Guo, Xitong ; Li, Jiexun ; Lau, Raymond Yiu Keung ; Liao, Stephen Shaoyi |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 318-334
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Subject: | e-Commerce | Joint influential power | Social network mining | Targeted marketing | Web mining | Data Mining | Data mining | Soziales Netzwerk | Social network | Social Web | Social web | Zielgruppe | Target group |
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