Disguised-monetary discounts and purchase decisions : what is petrol worth?
Year of publication: |
2013
|
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Authors: | Jaber, Mazen ; Goggins, Kylie |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 12.2013, 2/3, p. 95-109
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Subject: | Promotion | Discounts | Framing | Pricing | Diskontierung | Discounting | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Preismanagement | Pricing strategy | Prospect Theory | Prospect theory | Soziale Diskontrate | Social discount rate | Kaufentscheidung | Purchase decision | Verkaufsförderung | Sales promotion |
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