Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education
Year of publication: |
1997
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Authors: | Burke, Sandra J. ; Milberg, Sandra J. ; Moe, Wendy W. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 16.1997, 2, p. 242-255
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