Disruptive innovation at the bottom of the pyramid (BOP) : what role can Western incumbents play?
Year of publication: |
2012
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Authors: | Markides, Constantinos C. |
Published in: |
Disruptive innovation in Chinese and Indian businesses : the strategic implications for local entrepreneurs and global incumbents. - London [u.a.] : Routledge, ISBN 0-415-68081-6. - 2012, p. 167-178
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Subject: | Innovation | Entwicklungsländer | Developing countries | Disruptive Innovation | Disruptive innovation |
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