Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren
Year of publication: |
2009
|
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Authors: | Kratzer, Jan ; Lettl, Christopher |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 4, p. 646-659
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Subject: | Kinder | Children | Social Web | Social web | Mediennutzung | Media usage | Innovationsdiffusion | Innovation diffusion | Niederlande | Netherlands |
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