Do Better Customers Utilize Electronic Distribution Channels? The Case of PC Banking
Year of publication: |
2002
|
---|---|
Authors: | Hitt, Lorin M. ; Frei, Frances X. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 48.2002, 6, p. 732-748
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | online banking | financial services | electronic commerce | customer profitability |
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