Do college athletics marketers convert social media growth into ticket sales?
Year of publication: |
2017
|
---|---|
Authors: | Popp, Nels ; McEvoy, Chad ; Watanabe, Nicholas |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 18.2017, 2, p. 212-227
|
Publisher: |
Emerald Publishing Limited |
Subject: | USA | Social media | Sports marketing | College athletics marketing | Ticket sales |
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