Do consumers evaluate new and existing fruit varieties in the same way? : modeling the role of search and experience intrinsic attributes
Year of publication: |
2020
|
---|---|
Authors: | Uribe, Rodrigo ; Infante, Rodrigo ; Kusch, Carolina ; Contador, Loreto ; Pacheco, Igor ; Mesa, Karen |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 8, p. 521-534
|
Subject: | Consumers | cultivars | intrinsic attributes | new varieties | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Japan |
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