Do consumers forgive? : a study of animosity in the MENA region
Year of publication: |
2014
|
---|---|
Authors: | Mrad, Selima Ben ; Mangleburg, Tamara F. ; Mullen, Michael R. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 2, p. 153-166
|
Subject: | Consumer animosity | motivations | willingness to buy | country of origin | consumer ethnocentrism | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | MENA-Staaten | MENA countries | Nationalkultur | National culture | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenimage | Brand image |
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