Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
Year of publication: |
2000
|
---|---|
Authors: | Boulstridge, Emma ; Carrigan, Marylyn |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 4.2000, 4, p. 355-368
|
Publisher: |
MCB UP Ltd |
Subject: | Corporate responsibility | Consumers | Purchase behaviour |
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