Do consumers respond differently to advertising stimuli : an empirical study
Sanjeev Verma
Year of publication: |
2009
|
---|---|
Authors: | Verma, Sanjeev |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 24461490. - Vol. 16.2009, 3, p. 71-85
|
Saved in:
Saved in favorites
Similar items by person
-
eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lens
Yadav, Neha, (2021)
-
Psychological antecedents of apparel-buying intention for young Indian online shoppers
Singh, Vinita, (2019)
-
A framework for determining customer satisfaction : an empirical analysis
Chaudhuri, Ranjan, (2008)
- More ...