Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Year of publication: |
2014
|
---|---|
Authors: | Loussaïef, Leïla ; Cacho-Elizondo, Silvia ; Pettersen, Inger Beate ; Tobiassen, Anita E. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 1, p. 9-17
|
Subject: | Retailing | Brand image | Brand associations | Corporate Social Responsibility (CSR) | Corporate communication | France–Norway | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Frankreich | France | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Norwegen | Norway | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Jugendliche | Youth | Markenführung | Brand management |
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