Do institutional investors pay attention to customer satisfaction and why?
Year of publication: |
2014
|
---|---|
Authors: | Luo, Xueming ; Zhang, Ran ; Zhang, Weining ; Aspara, Jaakko |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 2, p. 119-136
|
Subject: | Customer satisfaction | Investor community | Institutional investor holding | Intangibles | Marketing-finance interface | Institutioneller Investor | Institutional investor | Kundenzufriedenheit | Anlageverhalten | Behavioural finance |
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