Do multinationals look before they leap? : the impact of economic and social characteristics on market entry
Maktoba Omar ; Derick Boyd
| Year of publication: |
2005
|
|---|---|
| Authors: | Omar, Maktoba ; Boyd, Derick A. |
| Publisher: |
Edinburgh : Napier University |
| Subject: | Export marketing | Social aspects | Host countries (Business) | International business enterprises | New products |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 16 p. ill 30cm |
|---|---|
| Series: | Research paper series / School of Accounting & Economics. - Edinburgh. - Vol. 010/2005 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 1-873869-50-9 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004846099