Do New Product Development Managers in Large or High-Market-Share Firms Perceive Marketing-R&D Interface Principles Differently?
Year of publication: |
1995
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Authors: | Haggblom, Ted ; Calantone, Roger J. ; Di Benedetto, C.Anthony |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 12.1995, 4, p. 323-333
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