Do shopping events promote retail brands?
Year of publication: |
2011
|
---|---|
Authors: | Leischnig, Alexander ; Schwertfeger, Marko ; Geigenmueller, Anja |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 39.2011, 8, p. 619-634
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Event image | Event satisfaction | Retail brand attitudes | Retailing | Promotional methods | Shopping |
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