Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American, and French magazine advertising
Year of publication: |
2007
|
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Authors: | Zheng, Lu ; Phelps, Joseph E. ; Pasadeos, Yorgo ; Zhou, Shuhua |
Published in: |
Cross-cultural buyer behavior. - Amsterdam : Elsevier, ISBN 978-0-7623-1412-6. - 2007, p. 159-177
|
Subject: | Zeitschrift | Magazine | Werbung | Advertising | China | USA | United States | Frankreich | France |
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