Do the magnitude and asymmetry of specific asset investments matter in the supplier-buyer relationship?
Year of publication: |
2010
|
---|---|
Authors: | Xie, Yu Henry ; Suh, Taewon ; Kwon, Ik-whan G. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 9/10, p. 858-877
|
Subject: | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Konflikt | Conflict | Portfolio-Investition | Foreign portfolio investment |
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