Does advertising mislead consumers to buy low-quality products?
Year of publication: |
1990
|
---|---|
Authors: | Mizuno, Makoto |
Other Persons: | Odagiri, Hiroyuki (contributor) |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 8.1990, 4, p. 545-558
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Theorie | Theory |
-
Rhodes, Andrew, (2015)
-
Rhodes, Andrew, (2015)
-
Rhodes, Andrew, (2017)
- More ...
-
Does advertising mislead consumers to buy low-quality products?
Mizuno, Makoto, (1990)
-
Odagiri, Hiroyuki, (1992)
-
Optimal threshold analysis of segmentation methods for identifying target customers
Mizuno, Makoto, (2008)
- More ...