Does advertising mislead consumers to buy low-quality products?
Year of publication: |
1990
|
---|---|
Authors: | Mizuno, Makoto ; Odagiri, Hiroyuki |
Published in: |
International Journal of Industrial Organization. - Elsevier, ISSN 0167-7187. - Vol. 8.1990, 4, p. 545-558
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Does advertising mislead consumers to buy low-quality products?
Mizuno, Makoto, (1990)
-
Odagiri, Hiroyuki, (1992)
-
Optimal threshold analysis of segmentation methods for identifying target customers
Mizuno, Makoto, (2008)
- More ...