Does an own-brand produce higher profitability? Evidence from Taiwan’s manufacturing firms
Year of publication: |
2017
|
---|---|
Authors: | Yang, Chih-Hai ; Tsou, Meng-Wen |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 32.2017, 7, p. 925-936
|
Publisher: |
Emerald Publishing Limited |
Subject: | Profitability | SMEs | Brands |
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